While intense SEO can involve complex restructuring, there are actually a few simple steps that can be done to improve search engine ranking. SEO friendly web design just requires a little re-thinking of how you approach the content on your website.

Keywords. Be very conscious of choosing keywords and then spreading them throughout the site. Think about what you would search for if looking for a topic related to your company.

Links. Make it a standard to link back to your archives frequently when you are creating new content.

Sitemap. Create a page that lists and links to all the other major pages on your site. This helps spider searches to your site.

Clear URLs. Make your URLs search-engine friendly with clear, understandable words.

Fresh content. Update your content regularly and be sure to include your keywords. Don’t go overboard with the keywords, just keep it simple.

Social media. Don’t forget to spread the word. Include blogs and other appropriate social media platforms to distribute fresh links across your site and keep up the ongoing fresh content.