Professional custom-designed websites aren’t always cheap. However, while you don’t strictly need to hire a company to slap together a website for your company, if you want SEO friendly web design, it’s best to leave the web design to the professionals. When your site is not just a poster board for your company profile but a tool that actively draws in traffic, it’s no longer an expense — it’s an investment.
Website vs. SEO Friendly Website
Anyone can create a website. Any online search for “free web design” will yield page after page of companies with user-friendly, easy-to-follow design templates. There’s nothing wrong with these websites or web design companies. If you’re on a tight budget, this will be an especially attractive option for you to start out on. However, unless people already know your URL and are eagerly checking out your website as it is, you will need an SEO friendly web design to attract visitors. If you don’t know how search engines read your site, you may already have your site or content arranged in a way that makes you nearly invisible to searches. In other words, without keeping search engine optimization in mind, people may not be able to search for your site, and you will have little to no traffic.
If you choose to work with professionals, they’ll handle the intricate details for you. They will identify any problems your site currently has and correct them. They will also track how you rank for certain keywords within search results and gradually establish the theme of your website so that even without targeting a specific keyword, you would still rank for similarly themed keywords. This organic ranking puts you in the best position for long-term business.
While the initial cost of setting up a website may well be greater if you hire a professional SEO team to help you, in the long run you will very likely rank much higher than you would otherwise. This means you will both reach a larger audience and increase the traffic to your site. The more traffic that your site receives, the more money in your pocket.